Cook Architectural

The problem

Every firm has one thing that wins the client. For my client, it's the finished buildings: 25 years of award-winning residential and commercial work. The old site never made the connection. Dense navigation, heavy chrome, and a thumbnail grid meant a prospect had to dig for the proof, and the interface kept competing with it.

The approach

Not a rebrand. An edit. The firm didn't need a new identity. It needed a site that connects a visitor to the work in the first few seconds and keeps that connection on every page.

I cut everything that wasn't helping someone decide to hire the firm, then built one layout system that leads with the work. Projects, residential or commercial, share a single template, so new work slots in without a redesign. Images set the pace, the type stays quiet, and the site reads the way the firm wants to be seen: confident and unfussy.

The result

A site that sells the firm the way the firm sells itself: by showing the work. My client received page templates for the index, project pages, services, and contact, plus direction for presenting new projects so the standard holds as the portfolio grows.